About Us


Wisconsin Bedding Co. is the place to help you rest easy.  Wisconsin Bedding Co, established in 1929, is a family-owned, very small, independent mattress company.  Wisconsin Bedding Co. is currently run by Jesse Frank. It is now 4th generation, veteran owned and operated. We manufactured and designed mattresses from a very young age.  All of our employees are well versed in the construction and padding of mattresses. We offer a wide variety of different padding levels.  We are low pressure and non-commission.

You use your bed more than any other piece of furniture in your house; therefore, it gets a lot of wear and tear over the years.  Jesse, Ken, Ryan, and Troy want to help you make the best decision for this very important purchase.  Wisconsin Bedding Co. carries one of the largest selections in Dane County of mattresses by Sealy Corp., Stearns & Foster, Therapedic, and Wellsville.  We offer four lines of children and adult furniture as well as large selection of adjustable bases.  Wisconsin Bedding Co. has been awarded the Star of Madison Winner for #1 Mattress Retailer for six years in a row.

We offer all of our products factory-direct every day low prices. We don’t play the mark-up, mark-down game.  Not only will you get a pressure-free shopping experience when you purchase from Wisconsin Bedding Co. but you also get free delivery, setup of your new bed, and removal of your old bed anywhere within the boundaries of Dane County.

Established in 1929 by Lester Mylrea and Phil Frank, Wisconsin Bedding Co. was founded during the Great Depression and operated as a mattress repair and rebuilding business.  Back then, there were not the strict regulations on mattresses as there are today; and, with many people out of work, people chose to repair their broken and torn mattresses instead of buying new.  Today, Wisconsin Bedding Co. designs strictly new box springs and mattresses in standard as well as odd sizes.


Beds, Box Springs, Mattresses & More:


  • Twin, Full, Queen, and King Beds
  • Electric adjustable bases
  • Bunk beds
  • Loft beds
  • Captains beds
  • Trundle beds
  • Day beds
  • Futon beds
  • Children’s furniture
  • Adult furniture
  • Standard mattresses and box springs
  • Custom and odd-sized mattresses and box springs



  • Free delivery in Dane County (on any new set purchase)
  • Free removal of old set
  • Low price guarantee